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The time of year for Christmas cheer has arrived. And though 2020 has been different to say the least, it is still a cherished season for us here at abc. Our in-store experience with Santa Claus has been a tradition at our landmark location in Union Square for almost 30 years and due to the pandemic, we were unable to host our dear Mr. Claus. However, that will not stop us from spreading the deep and authentic joy that we have all come to know and love!

Our Santa Claus experience and the holiday season has always been close to our hearts, so we knew there had to be another way to share the ebullience of the season with our community. Our in-store experience normally offers a reprieve from the hustle and bustle of New York City. A glittering moment in our shop that celebrates the tradition and cheer that the holiday spirit brings with it. It is this vital, vibrant energy that we seek to bring to you, our community, through the digital avenues we have available to us. 

To keep the spirit alive, this year we share a letter from our dear Santa Claus, straight from the North Pole! As he plans his yearly trip through the night sky at the end of this week, we are more grateful now than ever for the opportunity to share love and kindness with our family, friends, and community.

From Santa Claus and all of us here at abc,

Happy Holidays


Santa Claus has been a treasured part of our story at abc for the past 30 years and we are overjoyed to be able to share his story with the world in the documentary: Miracle on 19th St. View the trailer below.

merry Christmas to my dear abc family and friends! this year has been different, with that there’s no doubt. our celebrations have changed and brought resilience about. for our family, friends, and those we hold dear, may we still spread kindness as it’s needed this year. I hope you all enjoy this season and find new meaning and cheer. we’ll be together again soon, I’ll see you next year!