As part of our transition to being a mission-driven business, we have been developing the ABC Home & Planet retail brand to offer choice at the cutting edge of design and beauty that is, in its essence, healthy and pure for you, your home, and our collective home. The product has been integrated throughout the store - in our Grounded selection on 2, our bedding on 3, and our gifts and accessories on 1. This fall, we launched the ABC Home & Planet space on 3.
The space includes the most comprehensive selection of organic mattresses available to try in New York City. Conventional foam mattresses use a high concentration of chemicals (fertilizers, pesticides and flame retardant chemicals called PBDEs) that are known to cause cancer and otherwise risk health. One third of our lives are spent sleeping, and breathing in the elements of our bed. Organic mattresses made from organic cotton, tropical tapped rubber and pure wool protect our bodies and the planet.
Home and planet also presents sheets and towels made of organic cotton or bamboo fiber; a critical edit of air purifiers; an apothecary of biodynamic balms and mists for your body and your home; tabletop elements handcrafted from found and fallen reclaimed wood and bamboo and recycled and salvaged glass; and details by indigenous artisan cooperatives from around the world.
The museum-inspired platform and destination presents our research into the purest materials, to inform choices about creating the personal refuge of home to be healthy and toxin-free.
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